Gigi hadid runway poses7/24/2023 The identity reflects that community, “distinctive, a bit irreverent, radical, disruptive and authentic, we speak of women’s empowerment to free and independent minds, women who refuse to be labeled, and this is visible also through the Miu Miu Women’s Tales or the collaboration with artists, continued also in the last fashion shows. While an established brand, “with a clear identity and positioning, we invested in making increasingly more visible and with an always growing community,” Petruzzo said. ![]() ![]() There are references to Keane in Meisel’s photos in terms of colors and the set, as well as the overall mood and Hadid’s stylized poses. The Keanes’ story was adapted by director Tim Burton in his “Big Eyes” film in 2014. Her husband Walter Keane took credit for her work for years, before losing a legal battle to his wife. Keane was known for her distinctive paintings of melancholic women, children and animals, often referred to as “big-eyed waifs.” “The Wander already made a statement, as the matelassé craft has become iconic for us, and it expresses brand continuity,” she continued. Drawing from ancient mythology, the name Arcadie evokes an idealized and idyllic natural location, observed Petruzzo.įor the campaign, Meisel was inspired by Margaret Keane, paying tribute to the late American artist as she reflects Miu Miu’s attitude, independence and character, noted the CEO. Gigi Hadid fronting the spring 2023 Miu Miu campaign.įirst launched during the fall 2006 show, the matelassé has been revisited in terms of size and design during the years and is by now so central to the brand’s handwriting that it barely needs a logo to be recognized, the executive contended. Miu Miu is celebrating the matelassé in two styles, the Wander, and the newly debuted Arcadie - in a campaign for spring fronted by Gigi Hadid and photographed by Steven Meisel, bowing on Thursday. The matelassé is a special craftsmanship where panels are doubled with wadding and elastic cloth and then quilted. Petruzzo said “there is a new impulse” in this segment with a new campaign celebrating its signature matelassé series. Ready-to-wear and shoes have always been strong categories for Miu Miu, growing across the board in all geographies, Petruzzo said in an exclusive interview, and leather goods are now increasingly becoming “a pillar” also through the launch of the new Pocket bag. Prada nabbed the first spot.Īmong the contributing factors to this growth, the rise in popularity of Miu Miu can be largely attributed to the high demand for the Pocket bag, a second collaboration with New Balance and a trend-setting Paris Fashion Week show featuring Emma Corrin, Zaya Wade, Mia Goth and Ethel Cain on the catwalk. ![]() In the latest quarter of the Lyst Index’s hottest brand list, Miu Miu climbed to second for the period between January to March, which is the brand’s highest ranking since the list began.
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